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A Climate Change version of the “Daisy” ad

Richard Crim
2 min readJul 20, 2021

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And yes, that’s a political reference.

Picture this, you’re watching the game on Sunday and an ad comes on. It seems vaguely like it might be a trailer for a science fiction movie. There’s the image of a huge asteroid in space with the earth clearly in it’s path. It’s moving forward towards the earth.

Words appear on the screen and a voice reads them;

“There’s an apocalypse coming”

Cut to, scene of a prehistoric floodplain with herds of dinosaurs scattered about.

“They don’t realize it yet, but their world is about to end”

Cut to a T-Rex looking up at the sky and seeing a light like a bright star.

Cut to image of the asteroid impact viewed from space, flash to white screen.

“When the asteroid hit 65 million years ago, it impacted the earth with the energy of 10 billion atomic bombs”

Cut to image of Hiroshima after it was bombed. Text appears, voice over reads:

“CO2 pollution in the atmosphere is making the the earth’s climate system absorb the energy of 5 atomic bombs every second.”

Cut to flash of atomic bomb going off. Repeat five times in one second in stroboscopic flashing of light.

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Richard Crim
Richard Crim

Written by Richard Crim

My entire life can be described in one sentence: Things didn’t go as planned, and I’m OK with that.

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